But the latest case with the startup Bloom is quite different. Bloom offers personal identity management and credit score/ loan applying services. As could be clearly seen from their homepage, the company does not sell any financial instruments, not it deals cryptocurrencies.

However, Bloom’s ads were shut down from Facebook yesterday, Yahoo News posted. The issue is perhaps their decentralized nature: the startup’s system is based on the blockchain (namely, on the Ethereum’s platform) and provides distributed credit protocol. Therefore, on their website and banners, crypto’s vocabulary is widely used: words like ‘Ethereum‘, ‘blockchain‘, etc.

As CrispyBull informed a while ago, in June this year Facebook unleashed its crypto ads restrictions introduced in January. But even during the period of crypto bans, Bloom’s ads were still online.

While we loosened the policy this summer, it remains restrictive. We will continue to listen to feedback, look at how well this policy works and continue to study this technology so that, if necessary, we can revise it over time.

A Facebook spokeswoman stated, according to Yahoo News.

But Jesse Leimgruber, a co-founder of Bloom, thinks the real problem with their ads is not the crypto-related vocabulary. Rather, he assumes the personal information/ identity management services compete with Facebook’s one. Known as Facebook Login (ex-Facebook Connect), the tool collects individuals’ details and keeps them online.

There’s no rule in their ad guidelines that says you can’t compete with them. Since BMW and other financial institutions are using Bloom as a replacement for Facebook Connect, it’s a threat to them.

Said Leimgruber on the ban. And thousands of U.S. dollars were spent for their advertisement campaign.

Perhaps, Facebook is worried that Bloom exposes their data-collecting methods. As one of their bans reads:

You’re being targeted with this ad because the entire history of you is being mined and sold. But now you can take back control of your data with BloomID.

In the last years, Facebook constantly faces personal information issues. Remember the alleged hack attack on September 28th and the Cambridge Analytica Scandal.

The post Facebook Unexpectedly Bans Startup’s Ads, Accuses It of Being Crypto appeared first on CrispyBull.

However, now the biggest search tool took a step back, stating on Tuesday, the 25th of September that will grant U.S. and Japan-based cryptocurrency companies to buy ads on the platform. The decision is effective for this October. The ban was defined by many as quite ‘unjust’ since it stopped all crypto-related banners, both of legitimate and deregulated exchanges. The future is still uncertain, the company’s speakers say because we do not know how the crypto market is going to develop. But it seems a fact that Bitcoin, Ethereum and the major Altcoins gain more and more popularity among the young traders.

We don’t have a crystal ball to know where the future is going to go with cryptocurrencies, but we’ve seen enough consumer harm or potential for consumer harm that it’s an area that we want to approach with extreme caution.

Told Scott Spenser, the Director of Product Management and Sustainable Ads at Google, to CNBC at the time of the original ban.

The search platform does not become open for all cryptocurrency brokers, though. They would have to be certificated and to apply for an approval in each country specifically, according to the local regulations. Also, the ads could be bought and launched only in the States and in Japan. The official announcement says exactly that:

Advertisers will need to be certified with Google for the specific country in which their ads will serve. Advertisers will be able to apply for certification once the policy launches in October.

Google’s declaration follows other digital monster’s openness to crypto-associated ads, i.e. Facebook’s one. In June this year, the social media disclosed a limited tolerance towards the cryptocurrency field, allowing pre-approved crypto exchanges’ advertisement but still keeping the restriction of ICO (Initial Coin Offering) commercials.

The post Breaking: Google Allows Crypto Ads Again appeared first on CrispyBull.