Raiffeisen Integrates Bitpanda for Crypto Trading: European First

In a groundbreaking move, Raiffeisenlandesbank Niederösterreich-Wien (RLB NÖ-Wien), one of Austria’s leading cooperative banks, has partnered with Bitpanda to bring crypto trading directly to its customers. This strategic collaboration positions Raiffeisen as the first traditional bank in Europe to provide direct investment opportunities in cryptocurrencies through its mobile banking app. The integration marks a pivotal moment in the convergence of traditional banking and the dynamic world of digital assets.

A Paradigm Shift in European Banking

Raiffeisen, with its strong focus on customer-centric solutions, is responding to the growing demand for digital investment options. Through Bitpanda’s Technology Solutions, RLB NÖ-Wien aims to offer a seamless and secure platform for its customers to invest in a variety of digital assets. The move underscores the bank’s commitment to innovation, positioning itself as a pioneer in the European financial landscape.

Michael Höllerer, the General Director of RLB NÖ-Wien, stated, “As a reliable and secure partner, we adapt our products to the needs of our customers. The collaboration with Bitpanda meets the rising demand for digital investment solutions and is the consistent implementation of our customer-oriented strategy.”

Access to Diverse Asset Classes with “Mein ELBA”-App

The integration of Bitpanda’s Technology Solutions into Raiffeisen’s “Mein ELBA” mobile banking app allows customers in Vienna to invest in over 2,000 digital assets. That includes cryptocurrencies, precious metals, and other asset classes. The move aims to democratize digital trading. It offers customers the flexibility to invest in these assets independently, starting from as low as one euro. The user-friendly interface of the “Mein ELBA”-App provides both newcomers and seasoned traders with a modern and comprehensive service.

Transparency and Security at the Core

Bitpanda, founded in Vienna in 2014, has positioned itself as a leading platform for digital assets within the EU. Regulated in Austria, Bitpanda prioritizes transparency and security, ensuring compliance with local regulations. With over four million users, the fintech company has established itself as a trustworthy platform for crypto enthusiasts.

Lukas Enzersdorfer-Konrad, CEO of Bitpanda Technology Solutions, emphasized the significance of the integration, stating, “The integration into the ‘Mein ELBA’-App allows customers of Raiffeisenlandesbank Niederösterreich-Wien to invest directly from their accounts. We are proud to have integrated Bitpanda Technology Solutions in less than ten months, making it accessible to customers.”

Looking Ahead to a New Chapter

Raiffeisenlandesbank NÖ-Wien sees this collaboration as an opportunity to provide a broader range of services to its customers. Michael Höllerer expressed, “The city bank will offer an even broader all-encompassing service with contemporary investment forms – we look forward to this new chapter.”

In summary, the integration of Bitpanda’s Technology Solutions by Raiffeisenlandesbank Niederösterreich-Wien marks a pivotal moment in European banking. This integration allows customers direct access to the world of cryptocurrencies and diverse digital assets. This move aligns with the bank’s commitment to innovation and customer-centric solutions. The banking leader sets a precedent for traditional banks embracing the future of finance.

Read more: Crypto Adoption in Europe – Three Giants Charting the path