Bealls Turns On Crypto at 660 Stores, Backed by Flexa’s 99+ Coins and 300+ Wallets

Bealls Inc. is celebrating its 110th anniversary by stepping into the future. The company has rolled out crypto payments across roughly 660 of its Bealls stores in the U.S. through Flexa Payments, allowing customers to pay in 99 cryptocurrencies from more than 300 wallet apps. Transactions are authorized in less than a second and require no new hardware. The move positions Bealls among the most forward-looking retailers adopting in-store crypto payments in 2025.

The announcement: a national rollout

In an official statement, Bealls confirmed its partnership with Flexa to enable digital currency checkout across its bealls, Bealls Florida, and Home Centric banners. The Bealls Flexa partnership makes the company, by its own claim, the first national retailer to accept crypto from any wallet across 12 blockchains. The program moves beyond a limited pilot and now reaches every store in the chain. For Bealls, the timing highlights its modernization strategy and marks the company’s centennial-plus milestone.

How the payment system works

Flexa acts as a crypto payment integration layer between customer wallets and Bealls’ existing POS terminals. At checkout, a shopper scans a QR code. Flexa Payments verifies the transaction in under a second, locks the exchange rate, and settles funds to Bealls in U.S. dollars. The process works at the same speed as card payments but without price volatility or chargeback risk. Because Flexa Payments plug directly into existing hardware, the rollout required minimal technical adjustments.

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What customers can use

Consumers can pay with Bitcoin payments, Ether, Litecoin, Dogecoin, and stablecoins such as USDC and DAI. The lineup covers more than 99 digital assets. Any of 300-plus mobile wallets, including Gemini Pay, Metamask, Coinbase Wallet, Phantom, and others, can initiate a transaction. Although customers spend crypto, the digital currency payments settle in U.S. dollars, keeping store pricing and accounting unchanged. That balance makes checkout simple for shoppers and staff alike.

Why Bealls is doing it

Bealls sees the initiative as a bridge to younger consumers and a signal that legacy retail can innovate. Retail competition is intense. Offering crypto at checkout helps Bealls stand out while advancing its digital roadmap of mobile apps, online ordering, and unified loyalty programs. The strategy reinforces a brand image of a century-old retailer that evolves with customer habits and technology trends.

Flexa’s role and perspective

For Flexa, the partnership expands its footprint in mainstream retail. The company already powers payments for brands like Whole Foods, AMC Theatres, and Bed Bath & Beyond. The Bealls rollout marks a new level of operational scale. Flexa guarantees instant approval and shields merchants from volatility by settling in fiat. Co-founder Trevor Filter called the collaboration “a milestone for everyday commerce” and a sign that crypto adoption in retail is entering a mature phase.

Context: retail adoption gains momentum

Bealls joins a growing list of U.S. merchants testing crypto checkout, including AMC, Chipotle, and PayPal. What sets Bealls apart is its reach through hundreds of brick-and-mortar stores and the inclusivity, covering nearly any wallet across multiple blockchains. It reflects a clear shift from marketing gimmicks to everyday crypto checkout based on real consumer utility. Recent surveys show that almost one in five U.S. crypto holders have tried spending digital assets on everyday purchases.

Challenges on the road

Hurdles still exist. Price volatility and tax reporting add complexity to merchant accounting for digital currency payments. Regulatory rules for crypto payment integration differ across states, while AML requirements diverge from traditional card standards. Customer adoption may remain slow until crypto checkout feels as seamless as tap-to-pay cards. Bealls and Flexa will need strong transaction data to prove the model’s value.

Outlook: the next phase

If results are positive, Bealls could extend crypto checkout to its e-commerce platform and tie wallets to loyalty programs. Stablecoin payments, already popular for low volatility, may represent the next step toward broader adoption. As other retailers observe Bealls’ progress, many may follow with their own crypto payment trials or tokenized payment options. Digital-asset checkout could soon sit alongside Apple Pay and PayPal as another mainstream choice.

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The 110-year-old department-store chain’s rollout of Bealls crypto payments marks a major shift in how blockchain enters everyday life. Whether customers prefer crypto over cards remains to be seen, but the experiment reflects growing confidence in the technology’s retail readiness. As spending habits evolve, Bealls’ move toward crypto-friendly retail payments could signal the moment digital currencies finally reach the checkout line.