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McDonald’s partners with Doodles to launch the "GM Spread Joy" campaign, featuring holiday cups and exclusive NFTs via the McDonald’s app. This collaboration bridges festive tradition with blockchain innovation, targeting tech-savvy consumers.

Kraken’s Ink Blockchain, backed by a $42.5 million grant from Optimism, is set to launch as a Layer 2 solution in 2025, aiming to make DeFi more accessible. Built on Optimism's OP Stack, Ink will integrate with Ethereum’s Superchain, offering low-cost, high-speed transactions for a broader DeFi audience.

Deepfake scams are increasingly targeting industries like finance, media, and crypto, undermining digital trust. Blockchain technology offers a powerful solution, providing a secure way to verify identities and authenticate content.

Celestia’s $1.1 billion TIA token unlock marks a pivotal moment for modular blockchain technology, potentially driving innovation in scalable Web3 applications. As TIA enters broader circulation, industry observers are keen to see if this unlock will fuel ecosystem growth or bring market volatility.

Blockchain-based prediction markets like Polymarket, Kalshi, and Robinhood are reshaping U.S. election forecasts by reflecting both global and domestic sentiment through regulated and decentralized platforms. These markets reveal diverse perspectives and influence political expectations as the 2024 election approaches.